online release...

[potatobroth]

Originally Posted by froopy seal

In my opinion, this is the biggest problem regarding the money-making part of online sales. I myself often come out a store having bought cds I hadn't heard of before and found by luck while listening through the recently released stuff. Guess this happens to quite many people (am I wrong here?).

Especially those who aren't either fans or really into the electronic music scene will have trouble finding out about web-only releases. And, what's more important, they won't be hit by the (often unnerving, yet nonetheless effective) merchandising machinery.

Of course, all this might change in the future when new ways of distribution will have been established by routine. But I feel that might take a while ...

along these lines, ive been using my iTunes music store as way to sample different music i never would have heard before. you can listen to 30 second samples of EVERY song they have to offer. so just run wild and listen to all the bands you hear about but never actually hear. in this way, online sales can be HUGE.

regarding how UW is doing it, i cant believe they expect to sell millions this way and i imagine its not in their plan.