Drift Ep. 1, Part 3 - Low Between Zebras

[khouri]

I'd be surprised if any of this music was reassembled as a traditional album. Drift seems like the next evolution of what was RiverRun. Back then Underworld wanted to do something more immediate, with a visual component, with an unusual release cadence; something that freed them from the confines of traditional album creation/distribution/promotion.

Underworld had to kind of invent their own way of releasing RiverRun -- if you remember the web integration, the store etc., it was all more or less hand-made HTML, zip files, PDFs, really low-fi technology. But now there's YouTube, Instagram, Facebook, all things that offer a direct channel to the audience, can be monetized, and require no custom infrastructure. All Underworld and Tomato have to do is make their art. The rest is the click of a button, relatively speaking.