Special Editions of new album

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Originally Posted by khouri

Underworld should look no further than Nine Inch Nails for special edition inspiration. Check this out:

http://ghosts.nin.com/images/popup_product_deluxe.jpg

And that's not even the most expensive package.

NIN is leading the way with this kind of stuff for the independent artist. The music itself is essentially free, so give us something precious like a beautiful physical package or multi-tracks or a book. Underworld have cultivated a fanbase of aesthetically-minded creative types and we would eat something like this up.

It's also, I suspect, a license to print money. Here is the most expensive NIN package, priced at US$300. They limited production to 2,500 and they sold every single one of them. That's US$750,000 before expenses. That's astonishing. I've no doubt Underworld could do something similar.

Yeah but UW are not nearly as popular as NIN..

Anyway as much as I love cool packaging I'm hoping they do more with the UWLive store. I liked the 020202 and Phonestrap releases but the tunes themselves were only okay. I'm glad that they are selling the old albums but I wonder why the hard-to-get B-sides aren't up there when they easily could be, especially when those B-sides are some of UW's best work. Likewise I'm sure there's a bunch of B-sides for this album that would be great to see online!!

That said i'll definitely be picking up a vinyl...

[dc_04]

pretty sure an UW box set designed by them and the tomato camp would be the best thing i've ever seen in my life.



- dc

[//\/\/]

Originally Posted by dc_04

pretty sure an UW box set designed by them and the tomato camp would be the best thing i've ever seen in my life.



- dc

with you on that one - if ever there was a band who espoused art and design so wholeheartedly and so well...

[stimpee]

I'd like a CD full of new Underworld tunes please.

[unwound floors]

Originally Posted by stimpee

I'd like a CD full of new Underworld tunes please.

That's a pretty huge ask, mate, do you reckon they'll have time/money to?

[frazh]

I would really like to see a deluxe CD + tshirt combination offered as a preorder, just as it was for OWB...at least in the states.

[Sean]

I'd love things like a 5.1 surround mix version of the entire album, a DVD with videos, a t-shirt or hoodie or something, and maybe a bonus track or two. Maybe even some isolated elements from a few tracks for those of us who'd like to do some fan remixes....

And if it could be made readily available, that would be awesome. I'm still kind of peeved about how much of a pain in the ass it's been to get certain Underworld releases in recent years. Having to establish a ghost address in Japan to be able to buy a Japanese itunes gift card so that we could download a couple remixes that weren't released anywhere else BUT Japan - that kind of crap doesn't fly with me. Not when it's so easy to make any format attainable to anyone in the world these days.