John McCain - American dumbass (sorry, couldn't resist)

[cacophony]

the modern republican campaign cashes in on the portion of the population that views itself as perpetually victimized. the people who still believe, "if they're not nice to me it's just because they're jealous." the internet trolls of the population, who believe that if they don't get their way anything is fair game. it's a deliberate positioning that appeals to your sense of entitlement and the defensiveness that resents anyone who might think they're better than you.

it's why you see the kind of campaign tactics that they've used for the last 3 or 4 elections. it's why a network like fox news can exist, when there's no liberal counterpart. it's why insane conservative radio and TV pundits get mad ratings but air america can't keep itself financially solvent. the republicans have tapped this particular segment of the population and they own it so wholly that they can confidently launch attack ads based on total fallacies and still maintain a voting base.