Drop #7 - "and the colour red" Limited Drop

[TheBang]

I think this is going live later today?



Red Limited Heavy-weight 12'' Vinyl
Limited to 1000 copies
UWR00096

Side A: and the colour red (club mix)
Side B: Limited edition screenprint design

Produced by Rick Smith
Performed by Underworld
Written by Rick Smith and Karl Hyde
Mastered by Miles Showell at Abbey Road Studios
Art by Max Angles

Rick Smith & Karl Hyde are published by Universal Music Publishing (PRS).

(p) & (c) 2023 Underworld t/a Smith Hyde Productions. Distributed by Virgin Music.
www.underworldlive.com

This is a pre-order item and expected to ship from 5th May 2023.

[lemonjelly]

will wait and see, but intrigued as to what they're selling for ?300!

[negative1]

cool.

will be on the lookout for it.

they seem to like the color red.
it's mentioned in songs, and i'm sure
i have another red 12 inch somewhere.

later
|| | ||
neg ative1

[TheBang]

Originally Posted by lemonjelly

will wait and see, but intrigued as to what they're selling for ?300!

Art prints, I believe. I think they're limited to a small number. The coffee cups are also unique art pieces, limited to 10 pieces total, signed by Karl on the bottom.

[crank]

odd that we haven't seen this drop yet

[TheBang]

They usually drop them to get exposure over a weekend, so my best guess at this point would be Thu. or Fri.

[aphasein]

Curious how everyone else is feeling, but I'm dreading the prospect of 'Drops' for the upcoming new music releases.

They were a nice in between filler these past couple years and a great way to celebrate/refresh classic tracks to give them their due. They were merch focused rather than music focused, but they all had the cultural weight to support that (and I'm always glad to get a few more tracks from the archives).

Merch has become a big focus of modern music releases, but it feels weird for a single track that doesn't have much stature yet, like it's trying to force it. If we're lucky, we might get 4 drops this year, which would leave us with... a short EP worth of music and a mountain of questionable merch.

I get that I'm spoiled from Drift Series 1 which was totally music focused and an overload of content, but after that huge celebration of music, something seems really out of touch here if this is the way it's going (and that could equally mean me).

[aphasein]

Well... looks like the drop is live now, but haven't seen an email for it yet. Some single art pieces are already sold out and find it interesting that the product shot of the vinyl itself lists 2 tracks on side A (original and Club Mix), but the product description and back cover only list Club Mix. It's a really pretty vinyl, but also pretty expensive for one track.

https://store.underworldlive.com/col...the-colour-red

[thee carp dreamer]

Yep, far too much for a one sided 12" with one bang average tune on it.

[TheBang]

Yeah, that sucks that they just did a social media announcement, and no email.

Anyway, the vinyl is limited to 1000 copies also, so don't sleep on ordering it, if you're interested. The last time Underworld had a 500 copy vinyl, it sold out in less than 48 hours, I think.