Underworld & Advertising

[gaborez]

tomato/underworld did a tv ad for a laydeez product (the kind of product that's used every 4 weeks) called lillettes (sp?). it was a good ad (it didnt feature roller scating women and dr alban for a start ) - v chilled sounds and fade in/out text a bit like the oich oich vid.

i'm sure RS did the music.

i guess they dont need the money anymore!? btw, wot are tomato up to these days?

[big screen satellite]

i was mainly interested in why no-one used UW's actual catalouge for adverts...especially as most music in adverts comes from dance oriented bands...

i know they did make some music specifically for ads like Lilets, but why hasn't anyone delved into the Underworld back cat for some music, is there some kind of rule in place, or hasn't it been noticed by marketeers?

i know the BBC are up on UW's music, and use it quite a bit, and so do sky, but in actual product advertising, there's not been much, if any using existing Underworld tracks....

[gaborez]

Originally Posted by big screen satellite

i was mainly interested in why no-one used UW's actual catalouge for adverts....

sorry matt i missed your main point didnt i. must learn to read.

i've wondered if most music used in ads is unsigned (or v un-noticed) and artists approach advertising people with it? the music is prob cheap to sign. then the artist gets a profile and makes some money in sales cos of the ad. lots of bands seem to "appear" after ads.

maybe advertising folk are too cool to look at underworld - maybe they're too commercial!