Wendy's font id help

[koisk]

Wendy's has a new marking angle which uses this font that is incredibly familar to me but I can't put my finger on. Check out http://www.wendys.com/ to see what I'm talking about.

Does anyone know what font it is and/or if it reminds you of anything? I'm thinking specifically about some artist, but I'm not sure. It's driving me a little crazy.

[dubman]

looks like some bastard rendition of playbill.
but it isn't really
so now it's going to drive me nuts
i'm a design major too you jerk

[koisk]

I'm not actually a design major but I like to talk like one. I have this casual obsession with fonts.

[koisk]

Originally I thought it was the same font used by Barbara Kruger ( http://images.google.com/images?q=ba...mages&ct=title ) but no - although it does still remind me of her work.

[dubman]

oh no, kruger does futura.
it could be bold italicized futura but i always kept thinking it looked like heavy italcized instead...

a cool site to check out is http://www.underconsideration.com/brandnew/

[koisk]

Originally Posted by dubman

oh no, kruger does futura.
it could be bold italicized futura but i always kept thinking it looked like heavy italcized instead...

a cool site to check out is http://www.underconsideration.com/brandnew/

Thanks, that was pretty cool. I'm really amazed at Delta ( http://www.underconsideration.com/br..._good_hand.php ) MUCH MUCH Better I think.

Reading up about futura, found this rather interesting: http://www.marksimonson.com/article/...orld-of-futura It's an article about Wes Anderson's love of Futura

[joethelion]

that's funny... before dubman posted, I was going to say that it looked really familiar, sort of like a bold + italic futura

but then as I was writting that - I started to think "wait... I should go check" which then stopped me, as I realized that as soon as I started on that path - I'd end up getting obsessed by it as well!