Communication, Press and PR

[big screen satellite]

So, we have Dirty.org & this forum site for us chatty fans, and then we have the UWlive site, which i know a lot of us check every single day, and we also have the wonderful lemon broadcasts but...

Other than the snippets of obscure news that Karl broadcasts in his weblogs or radio shows we are, I feel, a bit in the dark about releases, publicity and things like Press that UW does, until someone finds a bit of info and lets us know via the forums...

It's usually only after the event we find out what happened or is happening.

Now, this may all be deliberate on UW's behalf, but i'd like to think that such a forward thinking band would be willing to set up some kind of communication channel to the fans...and let us into the world of whats going on a bit more. (maybe i'm asking too much, i want a release schedule !)

We know some releases are coming, but other than that its all a bit vague, and has been for some time, when a release (like RRP) does crop up its usually pretty well advertised here or at Dirty.otg, but things like the Resident Advisor interview, i think we should be 'advised' about in advance, so we can head over there and read all about it.

After all UW, know what interviews they have done, and someone else 'leaks' info to places like teletext and other online channels, often well before we on the 'unofficial official fan site' get to hear of them...

Does UW have a PR / Press rep? I know Steve at JBO used to handle a lot of the issues regarding physical releases...

Maybe they are still getting their 'shit' together, and i know a lot of things are going on in the world of the Underworld, but I feel UW need someone to communicate with US here a bit more...

I'm not moaning about this (as you know, that i hate that ) its just I wonder why sometimes we are the last to know about some things...

I know a lot of the RA interview was known already but other bits were more revealing, and without wanting to scoure every source every day i'd like to think we could be pointed in the right direction now and again.

Any info would be most appreciated boys, unless you want to let me know, and i'll pass it on via a dedicated page

Mattval1

[mmm skyscraper]

The RA interview was posted about on the underworldlive.com thread on 29 June, so there was some heads up. Ok not much.

http://www.dirty.org/forums/showpost...&postcount=226

Of course, non-registered members of RA could not access the article until Friday, so mayber advanced warning didn't matter if you didn't want to register.

from the RA interview:

We wanted to go from very high profile on billboards and pages of magazines to being a word-of-mouth thing.

To normal people who find us in the Sunday supplements and mainstream radio and television, we might appear to have gone quiet, but to those people who live in web world, we're really quite loud,” Hyde sniggers. “The next phase of our journey will be to marry the two. The next album will be just that!"

so I think it is a bit deliberate. plus I think release schedules are just too record industry to deal with, things will come out when they come out. or as Kevin Shields would say, Soon.

[Jan]

They need to do more advertising for sure... Here they are almost totally unknown i feel sometimes.
edit: a nice example is the Movement! gig that was cancelled because too little cards were sold. That would have been my first UW concert.

[jOHN rODRIGUEZ]

It has been made clear in the most recent interviews that which is Underworld is making strong efforts to not be chained, shackled and bound to the trappings of the now accepted music industry.

Word. Of. Mouth.

There's reason to the boys' madness. (and they also make false teeth)

[big screen satellite]

...yeah but who'd be best to spread this Word. Of. Mouth?


US here...

surely letting us know of future interviews and articles would benefit that principle, and surley we could be informed first, rather than searching the world for obscure articles in places of such authority as Teletext!!!

i understand the laying low and not being Billboard stars, but there's publicity and totally going underground...

i'm sure the boys will welcome some support when the album needs publicity in the near future...

afterall isn't it in their interest to spread the word of their music releases, and activities, and like i said what better place to start than the 'hardcore fans' who chat about them everyday here... who knows what other forums us fans would be able to spread the word to...??

[jOHN rODRIGUEZ]

and there you have it.

[potatobroth]

i agree 100%, BSS. I've said a few times recently that while things are easing up for the boys its getting degrees more difficult to discern any information about them, not to mention super confusing.

just last year, dirts were assuring one another that Karl mentioned the release of an album (that should have dropped early this year) as well as this and that because of snippets and blurbs that were uttered here or there. then with RR there were no-less-than 1,000 rumors as to when the third (I'm a Big...) installment would be released. Word of mouth was a miserable mess there because I spent a good 7 first-Wednesdays of the month expecting to see it because of Word. Of. Mouth. on this site.

i think its been much harder to gather info on the band than ever before. i honestly have no idea when to expect an album, a download or anything really.

[negative1]

the people that miss out,
are the ones who don't check here and
the other underworld sites everday.

thats one way of making people check up on
whats happening..

i never look too far ahead, because you really
can't know whats going to happen....week to week
is slightly more accurate..

the thing is i see most of the regulars on here
everyday anyways..

later
-1

[potatobroth]

Originally Posted by negative1

the people that miss out,
are the ones who don't check here and
the other underworld sites everday.

I Don't agree. I'm on this site quite very often and I've found just the opposite. With word of mouth too many people are saying too many things. There is no longer a definitive answer. Again, with the info on the new album, a YEAR ago we had word of mouth on the site saying it was almost out. We now know that it isnt. We've lost Yan as a primary information giver and for the first few years of the site, Scott was numero uno but he hardly drops info anymore. All we have now are multiple threads of rumors.

All I am saying is that its getting very hard to be 'in the know' for Underworld anymore.

[votingfloater]

I agree about the whole getting-away-from-living-to-a-release-schedule thing. Haven't they said that before? I wonder if they're just getting a kick about dropping these things suddenly and seeing how they spread. Records out of the back of a van, jumpers for goalpost, mmm... eh?

I reckon that'll change a bit in the run up to actually releasing things as solid matter. Then Karl should stand on Oxford Street in the wedding dress, holding a big "UW SALE" sign.

I'm quite liking this freeform drip-drop of juicy stuff now and then, but the buzz in the run up to physical releases would be nice.