MVI - yet another audio format

[negative1]

anyone hear of this yet?

(i'm getting the new donald fagen trilogy boxset in this
format)..

you can play these on a computer , or a DVD player..

here's the PR Blurb
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More recently, Warner Music has launched a new DVD-based format called Music Video Interactive. MVI discs will play on any DVD player, but they are also intended for use in PCs and Macs. As well as better-than-CD audio, MVIs can include MP3 files, videos, booklets and applications such as mixers and UrTone, which is Warner's ringtone editor.

MVI also delivers what Warner calls a "connected experience". Every MVI has an online component that lets fans download extra content when it becomes available. So far there are only two MVI titles, with Linkin Park's Minutes To Midnight being first out on May 15. But a Warner Music PR says "fans really appreciated it" and there will be more.
.....

But do people still want to own silver discs? CD sales are falling. IFPI's chairman John Kennedy says: "By 2010 we expect at least one quarter of all music sales worldwide to be digital." As Forrester's McQuivey notes, the trend indicates a decreasing need for discs "because the album, as a format for delivering music, is gradually giving way to the track". We have become the audio version of a fast food nation, consuming low-quality music on the run never sitting down to savour a higher-quality experience. In retrospect, SACD and DVD-A never had a chance.
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link : http://www.scenta.co.uk/Gadgets/1702...lity-audio.htm

info on the boxset : http://www.rhino.com/store/ProductDe...o?Number=43325

later
-1