Underworld & Advertising

[big screen satellite]

I love the Moby Track that's used in the recent Nokia & Sky Movies Advert, (Called: In My Heart), and was wondering why Underworld hadn't;

a) been approached to use their music in adverts

or

b) declined companies using their music in adverts

I know Tomato did several musical pieces for Adverts in the 1990's, most of which i think were shown in Cinemas (Levis, Orange, etc.), but those pieces were written specifically for the Ads. What i'm interested in is tracks recorded for general release and being used in Ads...

I know Moby has been totally abused by the marketing industry, what with the whole of his 'Play' album being ripped for Advertising, i just wondered why Underworld's hadn't. After all, music researchers tend to use Underworld's music in a lot of TV shows and particularly sports monatages, is it a concious thing, or the fact that their music wouldn't be suitable for any ads....??