Quote:
Originally Posted by Geo
All these mails with a request to confirm opt-in are totally unnecessary... A subscriber already gave permission, and is able to unsubscribe.
A lot of firms are risking ending up with an empty mailing list  |
the downside for getting it wrong is astronomical. Something like $18mil (or 10% of annual rev) for first offense. (don't quote me on those but its crazy high.)