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  #25  
Old 06-17-2012, 02:43 AM
markreed
mouseman
 
Join Date: Mar 2011
Posts: 164
Re: Need for better UW clothing for fans at underworldlive.com store?
Recent UW merch has been somewhat minimal. Even back then, the classic Nuxx, BF, and AHDO tour shirts were one/two colours at most (at least the ones I bought). When you have only a few colours on a shirt, its best to spend time on the design and make it memorable instead of look like a quick run off i.e.

1. choose font
2. write "underworld;" at weird angle / placing
3. print 100 b&w shirts
4. charge £25
5. PROFIT!

I know UW are a self-sufficient cottage industry and keeping costs down and profits up are important but when the products look cheap, people aren't going to pay expensive prices for them.

I'm more surprised they don't do a proper live release such as Tokyo. The footage exists. We need a sequel to EE, and a proper DVD of visual material.