[dubman]

Originally Posted by testudo

nah, it is a style. I am cool with calling things type art or type that is arty or whatever. Just don't call it typography, it brings me much pain when used improperly.

http://www.google.com/search?hl=en&q=stunt+typographer

As for marketing and the new love of the niche. I love Underworld, though I think the current merch and sales of this and that and 'the others' are sad. so sad.

http://www.google.com/search?hl=en&q=niche+market

you link us to a google search wherein the first article is written by an heirarchical douche from 1955 who has an endless wine analogy and could best be summed up by "know your place", based on his frequent refrences to overzealousness, the humility of the printer, and the sacralization of non-sensory, more intellectual pursuits at the expense of wanton expressiveness (which is mostly boxed authoritarianism to make the visual universe itself EZ-serv)
WHILE asserting that there's any sort of art in marketing?
that's a special sort of po-mo spin i could give kudos to if i could ever find the time to dust off THAT old hat.