Well, according to this week's Billboard, "Oblivion With bells" is the #1 "electronic album":
http://www.billboard.com/bbcom/charts/dance_index.jsp
So that's a good sign!
Also, #6 on BBC1's "top independent albums":
http://www.bbc.co.uk/radio1/chart/indiealbums.shtml
#18 album in Japan:
http://allcharts.org/music/japan/albums.htm
For iTunes, it's in the top 10 electronic/dance albums for Australia, New Zealand, and Japan (#1 there):
http://www.apple.com/euro/itunes/cha...ncealbums.html
So, yeah, maybe not the most or best promotion (in terms of print), but it is being distributed on small/indie labels, so i wouldn't expect the album to chart high on the main albums charts anyway. Nonetheless, it is generating a lot of buzz (internet, radio interviews, the tour) and pretty good sales, it seems.