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Re: Live 8
It depends on whether or not you think that the average person picking up the paper is going "OOOH a big concert for African poverty" and flipping to the sports page, or if they're "OOOH a big concert for African poverty, I want details! And stats! And action plans for the G8!"
I'd put a wager on the notion that people are doing the former more than the latter. Cool its on TV however, I hadn't heard that yet so thanks for letting me know.
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