[ffolkes]

apparently it didn't go down flawlessly either:

"Sasha Baron Cohen was booed by audiences at the Toronto Film Festival on Thursday night after a film projector broke 30 minutes into his new film Borat: Cultural Learnings of America For Make Benefit Glorious Nation of Kazakhstan. British funnyman Cohen attempted to calm the crowd by going onstage as his character Borat, saying, "If you don't give these people money back, I crush you!" But the audience were furious after the screening was cancelled following an hour of waiting for the projector to be fixed and continued to boo the star. One audience member said, "It was complete madness."

this was obviously an earlier screening than the one my brother attended yesterday.