I can only imagine the brainstorming meetings they must have had to work out what the earliest "tasteful" release date might be.
This reminds me of something I saw happen at LAX a few years back. I was sitting at my gate, waiting to board my flight, when a middle aged lady slipped and fell as she walked by. People right near her immediately rushed over to lend a hand, except for one guy in particular. He rushed over from further away than anyone else only to hand her his business card before she was even back on her feet. Gotta love lawyers (sorry BB

). I guess some people will always just see other's misfortune as an opportunity to make a buck.