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Originally Posted by Dirty Canuck
In my humble opinion......
Underworld is releasing this stuff through their website because the traditional way of releasing music through a record company wouldn't allow it. It's too experimental(read: creative)....
If you don't believe me, consider the fact that Q-Tip has now released two albums deemed unmarketable, and in my opinion is some of the most creative stuff I've heard in the last 10 years (check "Kamaal The Abstract", if you can find it).
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Fair enough. Also, lookit what happened with the latest Fiona Apple album. The story was that Sony deemed the sessions unmarketable (or "couldn't hear a single"), but the downloadable leaked version created incredible buzz. The eventual release of the CD version probably wouldn't have happened without the fans making noise on the internet.
Seems like R&K are aware of the buzz and have several times commented on the reaction the RiverRun projects are getting in cyberspace. Cool! My only wish is that we can help build that buzz more. Tell your friends about Underworld!