[//\/\/]

it's only a plug for the record company if he's being paid for it, surely? it's a 2-way street here - uw get the buzz going by having tong play it (as opposed to having dave pearce play it...) just like people like girls aloud will get their exlusive airings played by the likes of chris moyles - it's horses for courses. tong and moyles, as far as their audiences are concerned, keep their status because their shows have the audience and (in tong's case) the credibility to attract big exclusives.