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Re: Denver Luna - Limited Drop
Honestly, I've been hearing lots of stories about new fans. I saw comments and anecdotes about several people at the Shrine Expo show who were only there because they had been blown away by seeing them for the first time at Coachella earlier this year.
One of my longtime friends was only a casual fan, but he saw them for the first time at Movement this year, and loved it. He picked up a Denver Luna vinyl, and I didn't even tell him about it.
Also, for this drop, they promoted it a lot more. They had the pre-announcement on socials and newsletter, and then promoted it heavily when it dropped. Result: vinyl sold out in less than 5 hours. For the colour red vinyl, they didn't even send an email newsletter, and didn't do a pre-announcement of the drop, and it didn't sell out in the 24 hours of the drop.
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