Why I had to turn down Band Aid - an interesting viewpoint of how those charity singles participate to convey a negative portrayal of the continent of Africa in the west.
Quote:
I am not disputing Band Aid’s good intentions. But the shock-factor strategy they have used since the 1980s has sparked a whole wave of “good cause” organisations that have been irresponsible with regard to the images shown to the rest of the world. It’s been totally one-sided. That’s understandable in part, as they wouldn’t raise much money if they showed the affluence, wealth, and happy lifestyles that exist in the continent. But in the process of doing all this “good work” a huge imbalance has been created.
That image of poverty and famine is extremely powerful psychologically. With decades of such imagery being pumped out, the average westerner is likely to donate £2 a month or buy a charity single that gives them a nice warm fuzzy feeling; but they are much less likely to want to go on holiday to, or invest in, Africa. If you are reading this and haven’t been to Africa, ask yourself why.
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