I remember the olden' days when a single had a fixed release date (which was announced a few weeks before) and then on Monday I would excitedly go into a shop and buy the CD/Vinyl single with one or two b-sides.....without the fear that there was a version/b-side someone had that I did not...ahhhh......bliss.......
cue to the future...2010....£15 ebay promo CD single which probably has most of the versions....hours on-line trawling though forums/news to try to find all versions/b-sides...release date somewhat random....searching amazon/i-tunes for clips of the tunes or accidently released tunes...wondering what countries will be getting which bonus version and how I will be able to purchase them....suddenly reading news/forum post to discover a version on youtube that everyone knew about but not me.....getting lost in the world of FLAC/mp3/mp4/bit rate/WAV...not knowing about a tweet or facebook update that gave some information away....
(Edit Sept 1st - or suddenly realising the album has been released early on itunes jp and wondering if i should buy it so I can hear it now (if thats possible), or wait for the delux version to arrive in a few weeks (only bought this because the forum tickets/bundle was released before details of the different formats) or to wait for the super delux version (which i think i ordered) or maybe i should buy the japan cd version now as that will probably arrive before the UK release and will have to buy at some point anyway because of the bonus track.)
moan over.
maybe the tactic is to put versions of the song out there, generate some buzz and then if there is enough buzz, put a physical release out. it seems that for this release the band have decided to put promo's out for a couple of months before barking to get DJs to generate a buzz (i.e. Karls diary yesterday thanking DJs).
can't wait for the new record
and the forum gig!!!!