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Old 12-03-2009, 03:40 PM
Chris M
dirtiest sensor ever
 
Join Date: Jun 2005
Location: L.A. + San Diego
Posts: 139
Re: An Evening with Tomato in LA (Sep 30)
short update and some additional chunks of wisdom worth absorbing from the lecture courtesy of the AIGALA events comments section - http://aigalosangeles.org/events/200...ith-tomato.php

"Break it down, put it back to together, redefine it, challenge it, harmonize with it, let it transcend its traditional form and of course "get on with it"...
Here are a few of my favorite ideas and quotes from last night:
• It's all about turning "Thought into form"
• It's up to you to make your life interesting
• The material of the computer screen has changed the way we work
• All the answers are right in front of you, you just have to ask the right questions
• It was full of brown, so I just couldn't relate to it
• Jazz is Research & Development
• Build narrative structures that aren't linear, but experiential
• If you don't draw, you have to. It connects you to the world.
• It's not about prose, it's about poetry
• It's very hard to turn off your conditioning
and of course, my favorite was the response to the last question, "What software do you use?"
Answer: "We use a very early version of Microsoft Word."


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the comment below is followed up by a response by john:


Michael
It was indeed an inspiring evening. Though it's true that most of us workaday designers and communicators don't come across the chance to create a 10-story, jaw-dropping sculpture of water (plus 60 films, to boot), there are potent seeds of inspiration in the way Tomato approaches idea-making and visual wonder.
Thanks to John and Dylan (and the irrepressible Clive Piercy) for an evening of visual wonder.
And man, I wish I had that accent, bloke.




john warwicker replied to comment from Michael | dear michael,
thanks for attending the talk. my point is ... if you don't think and make 'outside' of the 'graphic design' box (whatever that is) you don't get given a '10 storey high sculpture' to make etc. obviously luck comes into it (being in the right place, talking to the right person with the right thing) but you make your own luck. not to sound too 60's but the box is in your head. or, according to your desire, there are other boxes but you have to reach for them. good luck and all the best, john