^^ He's Michael fucking Bay, people!
Sean - I think
this brief piece gives an insight into why we get what we do. Concerning Pixar's Up:
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It will be the first animated feature ever to open the Cannes film festival this year, and is produced by a company whose last two films won the best animation Oscar. Yet Pixar's next project, Up, is now the target of Wall Street analysts and toy manufacturers alike, for not being commercial enough.
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There are also concerns from toy-makers that Up will prove a downer. Thinkway Toys, whose range of products related to Pixar's 2006 film Cars helped the film to a merchandise sales record of $5bn, is not creating a single toy based on the new movie. Disney stores will offer only limited merchandise to promote Up.
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But thankfully:
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Disney chief executive, Robert A Iger, said the company was focused on delivering "great films", rather than adopting a blind adherence to commercial pressures. "If a great film gives birth to a franchise, we are the first company to leverage such success," he said. "A check-the-boxes approach to creativity is more likely to result in blandness and failure."
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Someone pat that man on the back.
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Another piece of interest, this one from a couple of years ago and the first Transformers film:
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One of this summer's big blockbusters is a movie designed with one purpose: to sell toys. John Anderson looks at how Transformers takes product placement to the final frontier...
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(
Link)