Haha, nice.
(Had you caught me before the watershed, I'd have been mortally offended)
For a long time, Mitsubishi have had something of an image problem over here - either conservative and middle-aged with the Carisma, Galant, Space Wagon, etc - or a bit boy-racer with the Colt. The Lancer is a good one to promote for them, particularly with the Evo brand. The campaign should do well.