Re: [Ellen Allien + Apparat] album
 

Eikman, have you heard the album?

Re: [Ellen Allien + Apparat] album
 

It's okay. It starts off with a really strong track called "Way Out" that echoes and is easily as good (if not better) than her 'Berlinette' work but then from there on out it is mostly a subtle affair that isn't a million miles removed from her last record.

Re: [Ellen Allien + Apparat] album
 

what scott said

Re: [Ellen Allien + Apparat] album
 

i don't think he cares at all about the money. he just seems disapointed that the people that get the privalege are the same people doing the leak. he even says something like all people can't afford to buy albumns, etc. i'd be pissed too because then there is much less enthusiasm when the actual albumn is released.

how often are you super excited about an albumn that you got a few months before it goes out and forget to buy it by the time it comes out?

Re: [Ellen Allien + Apparat] album
 

i agree. i don't think it's the fact that it got leaked which makes him angry (he's in the label business for a while now, he knows what's going on), but rather the fact that it got leaked 3 months in advance. sure, you can blame them for handing out promos too early (or releasing too late), but i suppose that there are less people buying the album in april, simply because until then they've heard a lot more music, and probably end up buying 'newer' stuff then.
one example: maybe you play the album to death in the next 3 months, so when it's the official release date you think "hmmm, now i don't need it anymore". on the opposite, when you download the album, let's say, two or three weeks in advance, you might end up buying it because you're still excited about it.
another example: especially in the electronic/techno scene, the lastingness of albums and tracks is fairly moderate. although this album is not designed purely for clubs, but also for home listening, it contains a couple of tracks that might be played in sets. and they will be mostly played now, and not in 3 months, because DJs are bastards who always want to play the newest shit....

Re: [Ellen Allien + Apparat] album
 

and btw: the whole "i make music just for the fun of it and want no money" is a fairy tale. once you have a label/contract/whatsoever you want to make money with it. because why should you take a dayjob when you *could* earn money with your music? it's not about getting rich, because you're right - you won't get rich in this business, but it's about getting something for your time and effort besides good reviews and friendly words. friendly words don't pay your rent.

Re: [Ellen Allien + Apparat] album
 

eikman, you're hitting the same point I made but you don't want to admit it. if they didn't want the album leaked, they shouldn't have sent it out. you have to expect your album is going to get leaked when you send it to journalists. it's the nature of the beast at this point. ultimately, it's Ellen Allien and Apparat + Bpitch Control who decided to wait until April to release an album that was finished in December/January. their only line of action now is to just release the album and put a code inside for the extra track to be downloaded when it's done. waiting until April is going to kill the sales of this album. i won't be super excited to see it in the shops for 17-20 dollars but i will pick it up when it hits the used racks for 7-10 dollars. if it were in the shops today or even available on Kompakt-mp3, i'd buy it right now. unfortunately, they wanted to get reviews/hype to maximize their profits. that scheme has backfired and now they're crying foul. you can't have it both ways.

Re: [Ellen Allien + Apparat] album
 

i bet part of the problem is in the past the promos needed to be given out so early cause reviews were done in mags mostly. they haven't caught up with the digital thing and how fast something can go... if they want reviews out just around when the albumn is released for mags i suppose they need to get it out 3 months or so, so the guy can listen for a week or two and then write and then for the magazine to get published and distributed fast enough... now they could do the same with the internet, if there were more sites as good (for actual hype and traffic, not the reviews) you could send out a promo a lot later i bet

Re: [Ellen Allien + Apparat] album
 

I'm a little surprised that he's suprised given that three months early is pretty typical. As soon as the launch window and marketing cycle starts for a record you can almost guarantee it'll be out there on the net within hours.

I speculate that what's happening here is that Apparat isn't used to one of his releases having this kind of attention so the leak probably stings more than it did before.

Unless you're Outkast or the Rolling Stones and can rely on a mass volume of people purchasing your work through iTunes or the old fashion removable media way, you really have to think of album and track releases as marketing for your brand: don't expect to make any money, don't be surprised when the content is distributed to everyone and anyone within days, and exploit that free global distribution network immediately. That's the upside of the Net: there are hundreds of bands out there now who previously wouldn't have been able to tour anything more their local scenes who now can tour the globe and sell out pretty decent sized venues. You can go from obscurity to headliner pretty quickly.

Case in point: Ellen Alien and Apparat should easily be able to play decent sized gigs at every major urban center in the United States.

And that's where the real money is at: touring and merchandise. The constant, pre and post Net, is that smaller bands always made jack and shit off of their recorded works.

Re: [Ellen Allien + Apparat] album
 

this is what makes the river run projects so great - they avoid the mess and hassle of a typical commercial release - it's about the music and the artist
control. hopefully we''' continue to enjoy these gems released in this fashion and other artist will learn from UW. seems as if sasha should look into this methodology, do you think it would work for an artist of his scale or is it only after their continued success that UW can pull this off so flawlessly?

anyway, i'm looking forward to hearing the album - silizium is magical. what is berlinette? i don't have any e.a. music, is it worth checking out?