King of Snake
10-23-2007, 12:52 AM
link to full article (http://www.fierceiptv.com/story/viacom-opens-daily-show-archive/2007-10-18)
Viacom has put online the entire eight year archive of its top rating comedy series, Daily Show with Jon Stewart, in a move which will be closely watched by all the major networks, advertisers, telcos and the burgeoning new media video industry.
The LA Times reports (http://www.latimes.com/technology/la-fi-mtv18oct18,1,5303762.story?track=rss) producers have being preparing since June 13,000 clips -- together with ads -- to be placed on the Daily Show's (http://www.thedailyshow.com/video/index.jhtml) own site. The archive is searchable and free for all to use.
Non obtrusive advertisements (http://www.thedailyshow.com/video/index.jhtml?videoId=111010&title=trapped-in-the-senate) have been placed around the content as well as a short seven second introduction, with car manufacturer, Hyundai grabbing some of the early advertising slots.
a very interesting move indeed and good news for all us Daily Show fans who don't live in the US.
Viacom has put online the entire eight year archive of its top rating comedy series, Daily Show with Jon Stewart, in a move which will be closely watched by all the major networks, advertisers, telcos and the burgeoning new media video industry.
The LA Times reports (http://www.latimes.com/technology/la-fi-mtv18oct18,1,5303762.story?track=rss) producers have being preparing since June 13,000 clips -- together with ads -- to be placed on the Daily Show's (http://www.thedailyshow.com/video/index.jhtml) own site. The archive is searchable and free for all to use.
Non obtrusive advertisements (http://www.thedailyshow.com/video/index.jhtml?videoId=111010&title=trapped-in-the-senate) have been placed around the content as well as a short seven second introduction, with car manufacturer, Hyundai grabbing some of the early advertising slots.
a very interesting move indeed and good news for all us Daily Show fans who don't live in the US.